Business Portraits – Case Study – Pallant Chambers
Corporate portraits have become increasingly important in the internet era. As face to face to meetings become more rare, online portraits become the way that clients get to know you. Studies show that putting your photo on your website can drastically increase convertions, so getting a headshot is one of the best business investments you can make. If you are a larger company, a business profile with portraits of all your staff demonstrates the size and scope of your company.
Pallant Chambers is a legal practise specialising in civil law. The brief was to produce formal but friendly portraits. The practice is a real mix of ages and gender. Therefore, it was imperative to come up a with a format that would be flattering to everyone. In addition, business portraits have to be tailored to each company individually. The tone of the portraits must fit in with the company image.
Barristers are busy people and Pallant Chambers has people working all across the south east. Therefore the portraits were spread across three sessions in the afternoon. Many of the barristers had to attend court in the morning. I was happy to fit in with their schedules, especially considering the nature of their work.
I used the company boardroom to take the portraits after the usual funiture moving that goes with this type of work. Everyone was lit with two lights and a reflector. I spent about 10 minutes with each sitter, which usually consists of a few minutes coaching and explaining before actually taking some shots. I never actually limit my time with people. Sometimes you get the shot in a few frames with some people and have to do considerable work with others. 10 minutes for a business portrait is very much an average figure.
If you would like to book portraits for your firm visit my Business Headshots page for details and availability.